https://www.lucaspospychala.com/contact daily 0.75 2026-07-09 https://www.lucaspospychala.com/portfolio daily 1.0 2026-07-12 https://www.lucaspospychala.com/portfolio/creative-direction monthly 0.5 2026-07-10 https://images.squarespace-cdn.com/content/v1/6a2dcd585507464277c47d5c/330f27a8-5731-42d7-8313-d7c589335927/GT+Cover.png Portfolio - Creative Direction - Generosity Today Provide creative direction for Generosity Today, Barnabas Foundation's quarterly print and digital publication distributed to approximately 15,000 donors, clients, and members. My Role: Creative Direction, Graphic Design Leadership, Content Development, Proofreading, Print Vendor Management View Issues: 2026, Issue 2 2026, Issue 1 2025, Issue 4 2025, Issue 3 2025, Issue 2 2025, Issue 1 2024, Issue 4 https://images.squarespace-cdn.com/content/v1/6a2dcd585507464277c47d5c/55b6fb20-7515-4539-a0cf-d39a037e6459/Brochure+Cover.png Portfolio - Creative Direction - Conference Marketing Materials Lead creative direction for marketing materials supporting Barnabas Foundation's annual conference, creating a cohesive visual identity across attendee communications, event signage, and promotional materials. My Role: Creative Direction, Graphic Design Leadership, Content Development, Proofreading, Print Vendor Management Conference Attendee Booklet Conference Brochure Save the Date Postcard Event App Sign Celebration Dinner Sign Conference Sponsors Sign Schedule at a Glance Sign https://images.squarespace-cdn.com/content/v1/6a2dcd585507464277c47d5c/f2ee47b2-87c9-4396-baaf-e1ff1a204c1e/Brand+Photography.jpg Portfolio - Creative Direction - Print Banners Led the creative redesign of Barnabas Foundation's print banner system used at conferences, seminars, and events throughout the year. My Role: Creative Direction, Graphic Design Leadership, Content Development, Proofreading, Print Vendor Management Kingdom-Minded Giving Solutions Proven Strategies Conference Smart and Powerful Giving Stewards Fund Trusted Solutions Member Testimonials https://images.squarespace-cdn.com/content/v1/6a2dcd585507464277c47d5c/aa900cc8-b8f4-4b26-98ab-5a102c3146f5/Overview+Sheet+-+2026+Q2.jpg Portfolio - Creative Direction - Planned Giving Marketing Plan Lead the creative direction for a quarterly marketing toolkit that provides Barnabas Foundation members with customizable print and digital resources to promote planned giving to their supporters. My Role: Creative Direction, Graphic Design Leadership, Website Leadership, Content Development, Proofreading Included Resources: Overview Sheet Articles Receipt Inserts Single Flyer Double Flyer Social Media Toolkit Fast Facts & Frequently Asked Questions https://images.squarespace-cdn.com/content/v1/6a2dcd585507464277c47d5c/ed4f1f05-560e-4494-b453-d60b0272e066/Postcard+Cover.png Portfolio - Creative Direction - 50th Anniversary Led creative direction for Barnabas Foundation's 50th Anniversary visual identity and supporting promotional materials. My Role: Creative Direction, Graphic Design Leadership, Content Development, Proofreading, Print Vendor Management Save the Date Postcard Anniversary Logo https://images.squarespace-cdn.com/content/v1/6a2dcd585507464277c47d5c/aea1ef70-0cd6-4b57-80b1-2c9e8d46bb16/Wall+Advertisement.png Portfolio - Creative Direction - Building Tour Advertisement Designed to promote Barnabas Foundation's building tours, this large-format advertisement welcomed visitors while reinforcing the organization's mission and services. My Role: Creative Direction, Graphic Design Leadership, Content Development, Proofreading, Print Vendor Management View Installed Display https://www.lucaspospychala.com/portfolio/video-production monthly 0.5 2026-07-12 https://images.squarespace-cdn.com/content/v1/6a2dcd585507464277c47d5c/7d5cf648-9ce4-4587-b0a3-7a3dd7df26fc/0177.jpg Portfolio - Video Production - Proven Strategies for Planned Giving Conference Developed promotional and recap videos supporting Barnabas Foundation's annual planned giving conference, helping drive registration, attendee engagement, and post-event communication. Watch 2025 Conference Recap My Role: Video Editing, Creative Direction, Videographer Supervision Watch 2025 Conference Countdown My Role: Video Editing, Creative Direction, Proofreading, Videographer Supervision Watch 2023 Promotional Video My Role: Video Editing, Videography https://images.squarespace-cdn.com/content/v1/6a2dcd585507464277c47d5c/be6c35ec-cf09-49cb-aafd-1d84bbd7843f/Wedding+Film.png Portfolio - Video Production - Wedding Film After serving as a second videographer on two weddings, I independently planned, filmed, and edited my first complete wedding film in 2023. My Role: Videography, Video Editing, Storytelling Watch Wedding Film https://www.lucaspospychala.com/portfolio/email-marketing monthly 0.5 2026-07-10 https://images.squarespace-cdn.com/content/v1/6a2dcd585507464277c47d5c/55937deb-ae51-44b0-b999-6d34cef17834/Email+Example.png Portfolio - Email Marketing - Featured Campaigns Generosity Today Quarterly donor newsletter distributed to approximately 15,000 subscribers. View Email Stewards Fund Quarterly Report Quarterly donor impact report communicating ministry updates, giving opportunities, and organizational impact. View Email Proven Strategies for Planned Giving Conference marketing campaign promoting Barnabas Foundation's annual planned giving conference. View Email Planned Giving Marketing Plan Quarterly campaign introducing customizable planned giving resources to member organizations. View Email https://images.squarespace-cdn.com/content/v1/6a2dcd585507464277c47d5c/19e83806-e2f3-492e-b23b-eddd7bb75b51/Automated+Workflows.png Portfolio - Email Marketing - Marketing Automation These automated workflows demonstrate experience creating personalized email journeys that deliver timely communications based on subscriber behavior, campaign engagement, and organizational goals. New Lead Nurture Campaign Three-part automated workflow introducing prospective donors to the Stewards Fund through educational content and follow-up. Stewards Fund Drip Campaign Automated confirmation and long-term follow-up workflow supporting donor engagement over 12 months. Boot Camp Follow-Up Campaign Post-event nurture sequence designed to maintain engagement through a series of scheduled educational emails. View Workflows https://www.lucaspospychala.com/portfolio/writing-storytelling monthly 0.5 2026-07-10 https://images.squarespace-cdn.com/content/v1/6a2dcd585507464277c47d5c/02082bad-0f1f-48aa-9940-88bb01cf5003/Marty-Ozinga-1024x576.png Portfolio - Writing & Storytelling - Concrete Foundations Followed the five-generation legacy of the Ozinga family, exploring how faith, business, and generosity shaped a lasting commitment to serving others through charitable giving. My Role: Story Development, Interviewing, Writing, Editing, Campaign Development, Graphic Design Leadership, Website Leadership Read Story https://images.squarespace-cdn.com/content/v1/6a2dcd585507464277c47d5c/34a9494c-2c63-4ca0-828a-f51c587ff2ef/8.jpg Portfolio - Writing & Storytelling - Cows for the Kingdom Shared the story of a family's creative approach to generosity, demonstrating how an unexpected gift can create a lasting impact for ministry. My Role: Story Development, Interviewing, Writing, Editing, Campaign Development, Graphic Design Leadership, Website Leadership Read Story https://images.squarespace-cdn.com/content/v1/6a2dcd585507464277c47d5c/7b37b549-8131-4090-be88-102d37c1d9b5/A+Grandparents+Gift.jpg Portfolio - Writing & Storytelling - A Grandparents Gift Highlighted the lasting influence grandparents can have by using generosity to strengthen their family's faith and create a meaningful legacy. My Role: Story Development, Interviewing, Writing, Editing, Campaign Development, Graphic Design Leadership, Website Leadership Read Story https://images.squarespace-cdn.com/content/v1/6a2dcd585507464277c47d5c/10c8757c-00d4-4eab-921f-613137644992/More+than+Enough.jpg Portfolio - Writing & Storytelling - More than Enough Explored how faithful stewardship and intentional generosity transformed one family's perspective on giving and contentment. My Role: Story Development, Interviewing, Writing, Editing, Campaign Development, Graphic Design Leadership, Website Leadership Read Story https://images.squarespace-cdn.com/content/v1/6a2dcd585507464277c47d5c/4acf317c-7acb-44e7-88cf-979954ba196d/Open+Hands%2C+Open+Heart.jpg Portfolio - Writing & Storytelling - Open Hands, Open Heart Captured a family's journey of trusting God through generosity, illustrating how open-handed giving can create opportunities to bless others. My Role: Story Development, Interviewing, Writing, Editing, Campaign Development, Graphic Design Leadership, Website Leadership Read Story https://images.squarespace-cdn.com/content/v1/6a2dcd585507464277c47d5c/aa358e85-4580-40a3-a886-fc1f03ea642c/Boot-Camp-White-Paper-1024x576.jpg Portfolio - Writing & Storytelling - Thought Leadership Developed educational white papers that translate complex planned giving concepts into practical, actionable guidance for nonprofit organizations. Topics included donor communication best practices, marketing messaging, and donor-advised fund stewardship. My Role: Research, Writing, Editing, Content Strategy Marketing Messaging for Your Supporters Acknowledging Gifts from a Donor-Advised Fund https://images.squarespace-cdn.com/content/v1/6a2dcd585507464277c47d5c/591ce9ac-a3e2-406c-b5f5-9db14315d531/Saving+Time%2C+Energy+and+Focus.jpg Portfolio - Writing & Storytelling - Saving Our Time, Energy, and Focus Demonstrated how strategic charitable planning enabled a ministry to simplify its giving process while remaining focused on its mission. My Role: Story Development, Interviewing, Writing, Editing, Campaign Development, Website Leadership Read Story https://images.squarespace-cdn.com/content/v1/6a2dcd585507464277c47d5c/df4470a6-054e-4471-aba9-cbc6d6003512/Money+and+Spirit.jpg Portfolio - Writing & Storytelling - Money and Spirit Provided proofreading and editorial support for the published book Money and Spirit, helping refine content for clarity, consistency, and readability before publication. My Role: Proofreading, Editing Learn More https://www.lucaspospychala.com/portfolio/social-media monthly 0.5 2026-07-12 https://images.squarespace-cdn.com/content/v1/6a2dcd585507464277c47d5c/024f4a17-647b-4d99-a4e1-55ab2c617916/Image+6-6-26+at+3.12+PM.jpeg Portfolio - Social Media https://images.squarespace-cdn.com/content/v1/6a2dcd585507464277c47d5c/f1609a87-efbc-41e9-924c-b91eb44539f8/Image+6-6-26+at+3.15+PM.jpeg Portfolio - Social Media https://images.squarespace-cdn.com/content/v1/6a2dcd585507464277c47d5c/568021f0-ffc9-4401-8cb6-7738f9644334/Image+6-6-26+at+3.10+PM.jpeg Portfolio - Social Media https://images.squarespace-cdn.com/content/v1/6a2dcd585507464277c47d5c/99efe1fa-ef3f-4600-8142-c4ffeb4de499/hiring.png Portfolio - Social Media https://images.squarespace-cdn.com/content/v1/6a2dcd585507464277c47d5c/a41f0490-3062-4986-8ad6-16412744774a/rate+increase.png Portfolio - Social Media https://images.squarespace-cdn.com/content/v1/6a2dcd585507464277c47d5c/6811bbeb-c33e-493f-a4e1-81b1bc0839fb/mothers+day.png Portfolio - Social Media https://images.squarespace-cdn.com/content/v1/6a2dcd585507464277c47d5c/498663a4-1cc2-401a-b8b5-8a248e6962a7/estate+planning.png Portfolio - Social Media https://images.squarespace-cdn.com/content/v1/6a2dcd585507464277c47d5c/8ccc8f27-6caa-414c-b135-d7393c13196e/Ad.png Portfolio - Social Media - Meta Paid Advertising Giving Tuesday Campaign I planned, built, and optimized this Meta advertising campaign to promote Barnabas Foundation's Stewards Fund and drive qualified website traffic during Giving Tuesday. My Role: Campaign Strategy, Audience Targeting, Budget Management, Ad Creation, Campaign Setup, Performance Monitoring and Optimization Insights: The campaign resonated most strongly with adults 55+, particularly those 65 and older, confirming alignment between audience targeting and campaign objectives. Results: 385 link clicks $0.62 CPC 1.45% CTR https://images.squarespace-cdn.com/content/v1/6a2dcd585507464277c47d5c/0a76adc2-0ab4-45cf-a3dc-925df9f0b19f/SM+Reel.png Portfolio - Social Media - Short-Form Video Reels Developed the creative direction for an ongoing series of short-form educational videos designed to increase engagement and educate audiences on charitable planning topics. My Role: Creative Direction, Content Planning, Campaign Development, Proofreading, Videography Supervision View Reel Example https://www.lucaspospychala.com/portfolio/internal-communications monthly 0.5 2026-07-10 https://images.squarespace-cdn.com/content/v1/6a2dcd585507464277c47d5c/689eb539-5eab-4a1e-b9f0-1f8aa8086819/50th+Barny+Buzz+Email+Header.jpg Portfolio - Internal Communications - Barny Buzz Internal Newsletter Designed and launched Barny Buzz, a weekly internal newsletter that has kept employees informed and connected for more than three years. Responsible for planning content, editing submissions, and managing weekly distribution. The newsletter header is shown as a representative example. My Role: Internal Communications, Content Development, Writing, Editing, Distribution https://images.squarespace-cdn.com/content/v1/6a2dcd585507464277c47d5c/8a722901-0d3d-4cc9-9a04-6b6019aecb66/IMG_8610.jpg Portfolio - Internal Communications - Employee Retirement Videos Produced custom retirement videos celebrating employees' careers and lasting contributions to Barnabas Foundation. These videos were presented during organization-wide staff events and are not included here to protect employee privacy. My Role: Creative Direction, Video Editing, Storytelling, Interviewing https://video.squarespace-cdn.com/content/v1/6a2dcd585507464277c47d5c/42985832-e946-49a8-9ce5-1baae3048d7e/playlist.m3u8 https://images.squarespace-cdn.com/content/v1/6a2dcd585507464277c47d5c/d5205a61-b922-49b9-9fd4-09feb9a3eb16/WIG+Intro+Thumbnail.png Portfolio - Internal Communications Portfolio - Internal Communications https://www.lucaspospychala.com/portfolio/internship-experience monthly 0.5 2026-07-10 https://images.squarespace-cdn.com/content/v1/6a2dcd585507464277c47d5c/98884f7c-ce03-4942-95b7-4a97f48af5df/Eye+on+the+Arts.png Portfolio - Internship Experience - Lakeshore PBS Completed a Production Assistant internship supporting live television production, digital content, videography, and social media. Responsibilities included filming B-roll, editing video, creating live broadcast graphics, and assisting with weekly productions under tight deadlines. Eye on the Arts Supported production of the weekly television program by assisting with filming, capturing B-roll footage, and coordinating production activities. My Role: Production Assistant, B-Roll Videography Watch Episode PFR Scoreboard Filmed Friday night high school football games, quickly edited highlight footage for same-night broadcast, created live graphics, and assisted with live television production under tight deadlines. My Role: Videography, Video Editing, Live Graphics, Production Assistant Watch Episode https://images.squarespace-cdn.com/content/v1/6a2dcd585507464277c47d5c/e637c93b-d5ee-4db1-98f3-21d1406c4689/Roundtable+Perspective.jpeg Portfolio - Internship Experience - Senior Capstone Project Served as Account Director and Project Lead for Purdue Northwest's Integrated Marketing Communications capstone, leading student teams across public relations, advertising, graphic design, and social media to develop a comprehensive marketing strategy for The Roundtable Perspective. The campaign increased program viewership by 29% and was presented as a complete integrated marketing plan. My Role: Account Director, Project Management, Student Leadership View IMC Campaign