Social Media Strategy
From 2021 to 2024, I led the strategy, execution, and community management of Barnabas Foundation's social media channels, overseeing content planning, publishing, audience engagement, and campaign performance. As my role has evolved, I continue to provide strategic oversight by reviewing content, refining campaigns, and guiding our overall social media direction.
Meta Paid Advertising
Giving Tuesday Campaign
I planned, built, and optimized this Meta advertising campaign to promote Barnabas Foundation's Stewards Fund and drive qualified website traffic during Giving Tuesday.
My Role: Campaign Strategy, Audience Targeting, Budget Management, Ad Creation, Campaign Setup, Performance Monitoring and Optimization
Insights: The campaign resonated most strongly with adults 55+, particularly those 65 and older, confirming alignment between audience targeting and campaign objectives.
Results:
Short-Form Video Reels
Developed the creative direction for an ongoing series of short-form educational videos designed to increase engagement and educate audiences on charitable planning topics.
My Role: Creative Direction, Content Planning, Campaign Development, Proofreading, Videography Supervision
