Email Marketing

From recurring newsletters and promotional campaigns to automated workflows and donor communications, these email marketing examples demonstrate experience creating campaigns that engage audiences and support organizational goals.

My Role: Campaign Strategy, Copywriting, Content Management, Audience Segmentation, List Management, A/B Testing, Marketing Automation, Graphic Design Direction, Performance Analysis

375+
Email Campaigns
Executed

36% → 47%
Open Rate
Increase

4.5% → 5.8%
Click-Through Rate
Increase

Featured Campaigns

Generosity Today

Quarterly donor newsletter distributed to approximately 15,000 subscribers.

View Email

Stewards Fund Quarterly Report

Quarterly donor impact report communicating ministry updates, giving opportunities, and organizational impact.

View Email

Proven Strategies for Planned Giving

Conference marketing campaign promoting Barnabas Foundation's annual planned giving conference.

View Email

Planned Giving Marketing Plan

Quarterly campaign introducing customizable planned giving resources to member organizations.

View Email

Marketing Automation

These automated workflows demonstrate experience creating personalized email journeys that deliver timely communications based on subscriber behavior, campaign engagement, and organizational goals.

  • New Lead Nurture Campaign

    • Three-part automated workflow introducing prospective donors to the Stewards Fund through educational content and follow-up.

  • Stewards Fund Drip Campaign

    • Automated confirmation and long-term follow-up workflow supporting donor engagement over 12 months.

  • Boot Camp Follow-Up Campaign

    • Post-event nurture sequence designed to maintain engagement through a series of scheduled educational emails.

View Workflows

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