Creative Direction
These projects highlight my experience leading creative direction across print and digital marketing initiatives. Partnering with graphic designers and cross-functional teams, I guided messaging, visual concepts, and final deliverables from initial concept through production.
Generosity Today
Provide creative direction for Generosity Today, Barnabas Foundation's quarterly print and digital publication distributed to approximately 15,000 donors, clients, and members.
My Role: Creative Direction, Graphic Design Leadership, Content Development, Proofreading, Print Vendor Management
View Issues:
Conference Marketing Materials
Lead creative direction for marketing materials supporting Barnabas Foundation's annual conference, creating a cohesive visual identity across attendee communications, event signage, and promotional materials.
My Role: Creative Direction, Graphic Design Leadership, Content Development, Proofreading, Print Vendor Management
Print Banners
Led the creative redesign of Barnabas Foundation's print banner system used at conferences, seminars, and events throughout the year.
My Role: Creative Direction, Graphic Design Leadership, Content Development, Proofreading, Print Vendor Management
Planned Giving
Marketing Plan
Lead the creative direction for a quarterly marketing toolkit that provides Barnabas Foundation members with customizable print and digital resources to promote planned giving to their supporters.
My Role: Creative Direction, Graphic Design Leadership, Website Leadership, Content Development, Proofreading
Included Resources:
Social Media Toolkit
Fast Facts & Frequently Asked Questions
50th Anniversary
Led creative direction for Barnabas Foundation's 50th Anniversary visual identity and supporting promotional materials.
My Role: Creative Direction, Graphic Design Leadership, Content Development, Proofreading, Print Vendor Management
Building Tour Advertisement
Designed to promote Barnabas Foundation's building tours, this large-format advertisement welcomed visitors while reinforcing the organization's mission and services.
My Role: Creative Direction, Graphic Design Leadership, Content Development, Proofreading, Print Vendor Management